每日一课

2025年11月14日

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How to be Proactive!

否定结构在句首的时候，比如 not, no, neither, none, never, seldom, little, hardly, not until 等这些常见的否定表达，这时后面的主语和谓语要发生部分倒装，比如说：I have never read such a book.（我从来没有读过这样一本书。）但是如果我们想把这句话里的“从来都没有”这种语气强调一下，我们就可以说成：Never have I read such a book.
It is important to do sth. 这个句型里的 It，是一个形式主语，这个句子里真正的主语是后面的动词不定式to do sth.，所以这个句型我们也可以说成是：To do sth. is important.

2025年11月17日

Clarity is the most important concept in personal productivity.
The number one reason why some people get more work done faster is because they are absolutely clear about their goals and objectives
and they don’t deviate from them.
A major reason for procrastination and lack of motivation is vagueness, confusion and fuzzy mindedness about what you are supposed to do, and in what order and for what reason.
You must avoid this common condition with all your strength by striving for ever greater clarity in everything you do.

2025年12月01日

There is a big difference between repeat business and loyalty.
Repeat business is when people do business with you over and over and over again.
Loyalty is when people are willing to turn down a better product at a better price or suffer inconvenience to continue to do business with you.
Loyal customers often don’t even bother to research the competition or entertain other options.
Loyalty is not easily won. Repeat business, however, is. All it takes is more manipulations.

重复购买和忠诚远远不是一回事。
重复购买，意思是人们跟你做了很多次生意。
忠诚，意味着人们宁愿拒绝更低价格的更好产品，或者愿意忍受不便利的因素，来继续跟你做生意。
忠诚的客户往往懒得去研究你对手的产品，也不考虑其它的选择。
赢得忠诚可没那么容易，但重复购买却不难，只需要多用些操纵手段就行了。